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During festive mega sales like Flipkart’s Big Billion Days and Amazon’s Great Indian Sale, many products are showcased with flashy discounts, but experts warn that prices are often inflated beforehand to create a false sense of savings—for instance, a TV sold as a “deal” at ₹39,990 had recently been available at ₹35,999. To help buyers identify genuine bargains, tools like Buyhatke’s AI-powered Deal Scanner track historical price trends and compare offers in real time, flagging fake discounts. With rising competition among e-commerce platforms, such transparency tools are becoming essential for shoppers to avoid misleading deals and make smarter purchase decisions.
*This news was published by the Indian Express on September 23, 2025.*
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