After Prada’s Kolhapuri Row, Chennai Store Hits Back with ‘Louis Vuitton’ Kanchipuram

Following global backlash over Prada’s misrepresentation of Kolhapuri chappals, a Chennai-based saree store has cleverly fired back going viral in the process. Pradeep Chakravarthy’s shop showcased a Kanchipuram silk saree branded as “Louis Vuitton Pure Zari Pattu,” sparking a mix of amusement and applause across social media.

The move was a witty response to luxury fashion houses appropriating Indian heritage without proper credit. Prada recently faced flak for labeling traditional Kolhapuri chappals as its own, priced at over ₹85,000.

The Chennai store's viral board, photographed and widely shared, not only highlighted the irony but reignited the conversation on cultural ownership. While luxury brands mine traditional aesthetics, local artisans often go unrecognized.

This bold, tongue-in-cheek clapback underscores the importance of protecting indigenous design legacies and giving credit where it’s due.
*This news has been published on Times of India on 4th July 2025

 

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