Ananya Panday takes the lead in celebrity endorsements during IPL 18: Report

Ananya Panday has emerged as the leading celebrity endorser in IPL 2025, capturing a 9% share of total ad volumes during the first 37 matches. According to the TAM Sports report on celebrity endorsements, film actors dominated the ads with a 41% share, followed by sports personalities at 35%. Here's a breakdown:
- Top Celebrity Endorsers: Ananya Panday leads the list with a 9% share, followed by Shah Rukh Khan, who had a 12% share in IPL 17 and a 7% share in IPL 18.
- Sports Personalities: MS Dhoni tops among athletes with a 15.1% share of athlete-driven ads, while other sports personalities like Yashasvi Jaiswal, Rinku Singh, and Ruturaj Gaikwad also feature in the list with 9.8% and 8.2% shares respectively.
- Ad Volume Share: Celebrity-endorsed ads increased by 2% in IPL 18 compared to the previous season, with 61% of IPL ads featuring stars.
- Leading Advertisers: Top brands like Sporta Technologies (Dream11), Playgames24x7, Parle Biscuits, Vishnu Packaging, and KP Pan Foods contributed to over 60% of the ad volumes in this segment.
- Categories: E-commerce and gaming led the categories list, accounting for more than 70% and 60% of ad volumes share of celebrity-endorsed ads respectively.
*This news appeared on Social Samosa on 5th May 2025

Source Click